Knowledgebase: FAQs
How to list a Variation Product on Amazon
Posted by Jack Liptrott on 02 Jun 2014 12:22

Last Modified by Kane Landa on 01 Nov 2017 10:59

If you are selling unique products on Amazon, then you will want to create the listing from scratch yourself. To list a product on Amazon using the feature (or match and list), go to the 'Listings' tab inside the product you wish to list. Then click on the green 'New Listing' button as circled below.

Select 'Amazon' as the channel you want to add a listing to...

...and then click the 'Create a New Product' button.

You will now see the listings 'General' information page. Here you will need to add all of the basic information about your product. First, ensure that the 'Third Party Listing' button is set to 'No'. Now select the 'Category/Product Type' from the drop down menu and set the name for your product.

The 'Name' and listing 'SKU' will be taken from the product information. You will not need to change the SKU.

The 'ASIN' number will be created on upload to Amazon, so there will no need to enter anything into this field. You do NOT need to enter an EAN/Barcode number for a parent product, they only need to be added to the children.

If you have added a list of EANs to StoreFeeder using the barcode manager tool, then just click the 'Autofill' button. For more information on adding barcodes to StoreFeeder see this knowledgebase. Barcodes can be purchased from

Next, enter the product's 'Brand', 'Manufacturer' and select if the product is 'Fulfilled By Amazon'.

Select the 'Condition' and add any 'Condition Notes' as well as 'Max Inventory', an 'Oversell', an 'Out Of Stock Threshold' and your 'Handling Time' if applicable.

Set how your 'Inventory Information' is calculated and any 'Repricer Information' you want on the listing and when this is completed.

If the 'Remove Existing Images' setting is On, only images that are enabled on the listing in StoreFeeder will be visible on the product in Amazon. Turning this setting off may cause old or disabled images to remain visible on your Amazon listings.

The variant information for your listing now needs setting up. First click on the 'Variants' tab in the menu on the left.

Now you will need to select the Variation Theme for your variations by selecting an option from the 'Variation Theme' dropdown box.

This theme would be, for example, anything from just 'Size' to 'Size & Colour'. These themes are taken from the Amazon category that you have selected on the general tab.

You will see all of your variants shown in the 'Variation Attribute Grid'. You will need to enter a EAN/Barcode number for each of the variants you have selected to upload in order for Amazon to create an ASIN for the listing. This will be created on upload.

Next to this you will see the 'Inventory' and 'Price' columns. The inventory column shows the StoreFeeder and Supplier Inventory Values respectively (12/14) and you can edit the price by clicking on the price column header.

You will see a 'Price Bulk Update' box allowing you to change multiple prices of your variants at once matching one of four different criteria; 'All Variants', 'All currently without a price', 'Active (checked) variants' & 'Active (checked) variants currently without a price'. Once you have chosen what update to make, click on the 'OK' button to make the changes.

The 'Size' column will have been pre-filled with your variations according to the variation type you have selected.

If the variation you require is not in the type dropdown box, you can type the new variation in the box below the 'Attributes' heading.

Finally, you can apply 'Max Inventory', 'Oversell' & 'Out of Stock Threshold' to your inventory. To do this, click on the cog icon on the variant line you wish add this information to. You will see the 'Variant - Advanced Settings' box. Make the changes you want and then click the 'OK' button to save the changes.

Now click on the 'Additional Information' tab on the left of the screen.

Here you set the information that will help buyers find your listings as well as adding some more in depth information to the listing itself.

You can set two 'Browse Nodes' that will determine where your product can be found on the Amazon site. Make these as accurate as possible.

Now add 'Bullet Points' to your listing to, again, provide more information for the buyer.

'Search Terms' can be added to help people find your product.

Finally, fill out any other information that may be pertinent to your listing.

Click on the 'Attributes' tab on the left of the screen and add any 'Product Attributes' that may apply to your products.

Not all of these will be relevant to your product, so enter information you need to. If the field is left blank or unspecified is selected, nothing will be uploaded to channel.

Once you are happy with the listing information, click the 'Save & Upload' button to send the listing to channel. It can take half an hour for Amazon to process and create the listing.


(0 vote(s))
Not helpful

Comments (0)
Post a new comment
Full Name: