How to Integrate with eBay
Posted by Jack Liptrott on 05 Apr 2013 15:14

Last Modified by Adam Roberts on 09 Aug 2017 16:20

Our eBay Integration enables you to:

  • Create product listings
  • Download your eBay orders
  • Manage your eBay Shipping, Item Specfics and Store Categories
  • Apply a HTML listing template to your eBay listings
  • Update and synchronise your eBay inventory from StoreFeeder
  • List to eBay in bulk

Integrating StoreFeeder with your eBay marketplace is a simple process.  You can either watch this video or follow the instructions below.


First, sign into StoreFeeder using your login details. You will then be brought to the 'Dashboard' and will see a yellow bar at the top of the page indicating that you have sales channels that have not been tested. To begin the integration, click on the link in the yellow bar.

You will now see the 'Integration Manger' page and a list of all of your channels. To integrate your eBay channel, click on 'Edit/View Integration' as shown below.

StoreFeeder has preset the majority of these settings on this page. This is because the integration will default to the 'TEST' mode within StoreFeeder when it is created, allowing for the connection to be easily tested. Leave these settings until you are ready to go live. To create the link between StoreFeeder and your eBay account, click on the 'Link my eBay account to StoreFeeder' link circled below.

If you want to begin importing Orders and Listings as soon as you have linked the channel, set the 'Active' option to 'On'.

A new webpage from eBay will open in your browser and you will be prompted to add your eBay User ID and password. Once you have entered these, press the 'Sign In' button.

You will be presented with a screen asking you to allow StoreFeeder to integrate with your eBay account. Please take the time to read the StoreFeeder Privacy Policy, and when you are happy, click 'I Agree'.

StoreFeeder will now have access to your eBay account. Now you will just need to enter the e-mail address linked to the PayPal account you use on eBay in the 'PayPal Email' box below. Finally, click the 'Save' button to complete the process.

Your eBay account and your StoreFeeder account are now integrated.

For information on the 'Channel Settings' found at the bottom of your eBay integration page, please see the Integration Channel Settings Explained knowledgebase.



Ebay Specific Settings

There are a number of settings that are unique to eBay integrations. Depending on how your business uses eBay, you may need to alter some of these settings in order to ensure that StoreFeeder processes your listings and orders correctly. The details of each option and what it affects are listed below:

Import Unpaid Orders

By default, StoreFeeder will only import orders from eBay for which payment has been received. However, if you allow delayed payments on eBay then you may wish to import orders that are still awaiting payment so that you can allocate stock et cetera. If this is the case, you will want to set the Import Unpaid Orders setting to On. This will tell StoreFeeder to also import orders which have been placed but not paid for yet.

Download Orders from All Marketplaces

If you sell on multiple eBay marketplaces (for example, and and you would like to treat all of them as a single channel in StoreFeeder, you can do this by setting Download Orders from All Marketplaces to On. This will mean that all of your eBay orders will come in through this integration. If you enable this option we will download all your listings from all these channels as well and they will all appear under the one integration. If you sell on a large number of marketplaces, or you sell on marketplaces with different currencies, we recommend that you instead set up parent/child relationships between your eBay integrations using the Parent Channel setting detailed later in this KnowledgeBase.

Automatic Relisting

This setting is set to On by default, which means that StoreFeeder will relist your listings when they expire on eBay. If you do not want this to happen, then set Automatic Relisting to Off. This will mean that once your listings end, they will not be relisted and will no longer be visible on eBay. If you wish to list that product again, you will need to create a new listing for it.

Use Selling Manager

This setting, which is set to On by default, instructs StoreFeeder to use an abbreviated format for eBay order reference numbers. If you think you are likely to require the full-length order reference for any reason, you can set this to Off.

PayPal Email

This is a mandatory field, since all listings on eBay are required to have PayPal as a payment option.

Using Business Policies

Business Policies are no longer used by eBay; as a result, this setting is now redundant and will be removed soon.

Description Contains Price

If you use a listing template for eBay, it is possible that your description will refer to the price of the listing. If this is the case, it is advisable to use the Description Contains Price setting here. If this setting is set to On, StoreFeeder will look at your listing descriptions whenever your prices are updated to see if the listing price is referenced and, if it is, update it to match the new price. This setting is set to Off by default because it may slow down your pricing updates.

Download Auction Orders

StoreFeeder does not yet support auction listings for eBay; however, there may be cases where you have an auction listing and wish to import orders for those listings into StoreFeeder. For example, you may be auctioning off a special item for charity and want to include it in your shipping manifests, which are produced through StoreFeeder. The Download Auction Orders setting is useful for cases like these. If this setting is set to On, StoreFeeder will import orders for auction listings as well as Buy It Now listings, so that you can process these orders through StoreFeeder. Be aware, however, that these will not be linked to products.

Using Markdown Manager

If you use the Markdown Manager on eBay to create sales, this can lead to conflicts with the prices of your listings in StoreFeeder. Fortunately, the Using Markdown Manager setting allows you to get around this. Changing this setting to On will instruct StoreFeeder to check for sale prices and incorporate them into your listings, ensuring that your sale will not be overriden by StoreFeeder.

Download Channel Messages

If you set Download Channel Messages to On, StoreFeeder will store a copy of your eBay messages so that you can check them without having to log into eBay. To view these messages in StoreFeeder, click on Settings to go to the Settings page, then select Messaging > Messaging Overview from the left-hand menu.

Preserve Sales

This settings allows your listings to remain unchangeable as long as they are part of an active sale.
If you switch this setting ON, you will be unable to update any listings on this channel, except to change the inventory, while the listing is part of an active sale. Additionally, The 'Save and Upload' button on listings will be disabled while the sale is active.

Parent Channel

For eBay sellers who use a large number of marketplaces, or marketplaces in differing currencies, the most efficient way to import orders from eBay is by setting up parent/child relationships between your marketplaces. To do this, you will need to create a different eBay integration for each marketplace you use. The eBay marketplace that you originally signed up to will be your parent channel, and all other marketplaces will need to be designated as children of it. This is done by setting the Parent Channel field in each of the children integrations to the name of the parent integration. It is also important that the parent channel has Download Orders from All Marketplaces set to Off to avoid duplication of orders within StoreFeeder.

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