The new Insights Engine

In this knowledgebase we will introduce the new Insights Engine.  Here you will be able to extract data from StoreFeeder using some predefined reports that we have put together. 

Our new engine is database driven meaning more powerful reporting is possible.

With these new reports, we are focused on giving you the raw data you need so that you can manipulate it in Excel to get it into the format you want. 

In addition to this we are also introducing visualisations.  Some people can see things better in graph form so we have added a 'Visualise' button that will take you in to a very powerful graphing environment.  We will go over that in more detail in a separate guide.

To find it simply select 'Insights' on the lefthand menu in the V3 interface.

Reports list

The first section of note is the 'Reports' list. Here you will see all of the available reports broken down into sections. 

Because this is database driven, more reports will be added to this section as we roll them out.

Report Section

The next section is the actual report section.  Its comprised of 2 parts:

Filter & Sort

Here you will see all the filters and sort options that apply to the report you have chosen.  These will change per report.

Document Preview

Here you will see a preview of the first 10 rows of the report based on the filters you have selected.  Again the columns you see will change based on the report you have chosen.

Date Picker

Our new interface brings with it a new date picker tool, which brings some improvements and handy premade filters to reporting. 

You can still scroll through months and years along the top and manually pick start and stop dates if you prefer.  You just need to click on the calendar icon to pop up the date selector.

In this example however we will be using one of the pre-made date filters available.  Just click on the lightning bolt to pop up the filter picker as below:

We are going to choose "Year to date" in this example. 

Once selected, you will be returned to the date picker with your date range applied. 

You can see the range in the section highlighted below.

Generating the report

Assuming you are happy with your date choices all you need to do is click the button.  This will fill in the data in the preview section and give you an indicator of how many total rows the report will contain. (This is shown in the Download Report button).

Assuming you are happy with what you see, click the button to download the data as an excel spreadsheet.  You are then free to format it as you need.

As discussed earlier on you also have the option to see your data in graph form rather than downloading it.  Just click the button to be taken to the graphing page.  For more tips on how to use this please see the following knowledgebase.