eBay item specifics are descriptive keywords that can inform a buyer more about your product. For example, it could include brand, length, or style and can vary depending on the product.
Item specifics are an important way for buyers to search for what they’re looking for when filtering results, the more specifics completed the better eBay can match items to buyers.
To make eBay item specifics you need to click Category & Item Specifics from the eBay listing.
You’ll first need to add primary categories before item specifics options appear.
Once you’ve completed the categories you’ll need to set the required item specifics which are bolded with a star. You can match this information from your product using the mapping field column.
In this example, I’ve selected height length and width from the product and this has populated the value column with this information.
You can set a value directly in the value box by way of the value drop down.
You then have further options to set recommended and optional item specifics in the same way as above either by mapping this information from your product or selecting a value directly.
You also have the option of setting your own item specific and naming it yourself, you’ll find this towards the bottom of the page.
There is an option to update this information in bulk by way of a product export/import.
When exporting you’re looking for custom attributes that are the same as item-specific fields. You can export, update and re-import to bulk update your item specifics.
Once you’ve done the product import you’ll need to do a listing export & import to prompt a listing update to channel, you only need to export the default fields on export.
Once exported you can bring the file straight back in using import(update existing) Make sure to set update to channel to on when importing.
This will force an inventory update to channel and update your item specifics.