Amazons rules around VTR (Valid Tracking Rate) are that you must have a VTR of 95% or greater.
This is all well and good if you use Royal Mail Tracked services, DPD or a similar tracked carrier.
But what about the orders that travel via Royal Mail 48 or 24, which is an untracked service? These parcels have a DCN (Delivery Confirmation Number) allocated to them and when they are delivered, the postal worker scans the parcel which validates the DCN and Amazon accept that as a valid tracking number.
To make sure that these are being sent to Amazon for your orders, please ensure that you have the setting activated to send the DCN, on your Amazon integration page inside StoreFeeder
However....even if this is sent to Amazon, if the postal worker does not scan the parcel on delivery, the DCN is not validated and this counts as a strike against your Amazon VTR.
Amazon suggest that if you produce these labels for Royal Mail untracked services through Amazon Buy Shipping, and the same happens with the Royal Mail postal worker not scanning, then this will not count as a strike because you have done the label through Amazon. Same label, same failure by Royal Mail, but one counts as a bad strike, one does not.
So if this happens to you, we suggest that you add this Royal Mail service to your Amazon Logistics setup and change your shipping rules so that orders from Amazon that require these Royal Mail untracked services use the Amazon Logistics Royal Mail label rather than the one created by StoreFeeder's Royal Mail integration.
**Please note** - There is no guarantee that this will ensure a valid tracking number, but this is what Amazon seem to be suggesting sellers do. As always, if you are after more clarification and advice please contact Amazon directly for up to date information.
If you need assistance with setting up Amazon Logistics or adding the Royal Mail service to your existing setup, please look at this Guide