Amazon Colour Map Validation

Occasionally when trying to save and upload a listing to Amazon you will be presented with the following error:

This is usually due to the fact that color has been chosen as a one of the identifiers in a variant theme and there are some non standard colors against the variants.  Amazon have recently made a change to how colour information is required and now the colours have to be within the allowed Amazon colour map values.  If you are using colours that aren't in the allowed list then it will cause validation errors. 

Below you will find a list of the allowed colours we are aware of:

• Beige
• Black
• Blue
• Brass
• Bronze
• Brown
• Burst
• Chrome
• Clear
• Gold
• Gray
• Green
• Metallic
• Multicolored
• Natural
• Off white
• Orange
• Pink
• Purple
• Red
• Silver
• White
• Yellow