There are various methods to create international listings, below you will find the main options FOR THOSE REQUIRING TRANSLATION ONLY with guidance on settings... If your source language is the same as your target audience this translation information does not apply.
1. Direct Listing through StoreFeeder
You will need to add the channel (through settings / integrations / new integration) and set all Import and sync settings to ON. This will ensure orders are downloaded from the resultant listings as recognised product orders.
Then simply start to create listings in the usual way, either by going to the product in StoreFeeder and creating a new listing from this location, or by using the Bulk Listing tool* on the Listings tab.
IF listing from the product you can choose to translate the title and description prior to listing - then save and upload. Commonly clients choose Google Translate to do this to each listing prior to upload but there are other machine translation tools available.
IF listing in bulk the titles and descriptions can be altered once listed, by using the Listing Import/ Export tool on the listings tab you can choose description and title as columns to download (copies of your listings). Simply alter the columns in bulk and save the file. Then upload it, again to listings import/export, but this time choose to "update existing". This will bulk change your listing titles and descriptions accordingly.
IF you are using a professional translation service you can list all items in English directly through StoreFeeder as above and apply the translations by CSV using the Listing Import/ Export tools on the Listings tab. Your provider should be able to take your spreadsheet of SKU / Product Name / Description to translate and return it to you with the updated descriptions. A simple upload to "update" your listings via the Listing Import / Export tool will then update your listings on that particular channel.
These direct list methods ensure you have full control over your listings and that all listings you create are mapped to your products for perfect order processing.
SETTINGS: You must have an integration for that channel and it must be Active and tested.
Send Despatch Notifications - ON
Listing Inventory Updates - ON
Automatic Listings Download - ON
2. Using 3rd party listing translators...
It will depend on the translation service you have chosen and how they apply the translations to your listings. Many such services charge a % on sale so please be mindful of this. Some services such as Webinterpret also control your stocks which counters our stock control system so we have specific advice if this is the case.
You can choose to map the listings so that the order processing paperwork is perfect, or you can choose to ignore them, the orders from the listings could still be processed as "unrecognised" orders. In both cases the settings below apply....
SETTINGS: You must have an integration for that channel and it must be Active and tested.
Import Orders - ON
Send Despatch Notifications - ON
Listing Inventory Updates - OFF
Automatic Listings Download - ON
IF you have a mix of self created and Webinterpret listings please set the settings as below*.
Import Orders - ON
Send Despatch Notifications - ON
Listing Inventory Updates - ON
Automatic Listings Download - ON
*You must mark your webinterpret listings as "not controlled by StoreFeeder" if you have a mix of listing types.
3. Using Amazon's Internationalisation tools
IF you have used Amazon's Internationalisation tools to create listings on International sites you can simply import your listings and map them to your products. It is the assumption here that your international listings are using your UK primary account stocks so StoreFeeder updates the primary account's inventory.
SETTINGS: You must have an integration for that channel and it must be Active and tested.
Import Orders - ON
Send Despatch Notifications - ON
Listing Inventory Updates - OFF
Automatic Listings Download - ON
*Bulk listing tools for eBay require the creation of templated Item specifics such as handling time, category selections, item condition etc. as "Defaults Profiles" for each category within your channel - You can read more about this here.
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