This article introduces DAVE, StoreFeeder's AI assistant, and explains which DAVE features come with your account and which need the paid Insights Pro add-on.
What is DAVE?
DAVE stands for Data Analytics and Visualisation Engine. DAVE reads your StoreFeeder data — orders, stock, despatches, sales and reports — and tells you what it means in plain English. You'll recognise DAVE by the purple robot icon next to anything DAVE has written or can do for you.
Which DAVE features are included and which are paid?
One DAVE feature is included with your StoreFeeder account. The others are part of Insights Pro, a paid add-on. In StoreFeeder and in this help centre, every paid DAVE feature is marked with this badge:
| Feature | What it does | Plan |
|---|---|---|
| Daily briefing | A short summary on your Home page of what needs attention today. | Included |
| Insights report summaries | Turns any Insights report into findings and suggested next steps. | |
| Pricing profile helper | Turns a pricing rule you describe into a pricing profile formula. | |
| Custom dashboards | Describe a dashboard and DAVE builds it from your live data. | |
| Data Explorer | Query your reporting data, or ask DAVE a question and have it write the SQL. |
Limits and things to watch for
- Always check DAVE's work. DAVE uses AI and can be wrong. Check important figures, formulas and queries before you rely on them.
- DAVE never makes changes on its own. Suggested formulas, SQL queries and dashboards are shown to you first. Nothing is saved until you save it.
- Some DAVE features are for Admin users only. Each feature's article says who can use it.
- DAVE has a daily allowance. If your account uses it up, DAVE features stop for the rest of the day and work again the next day.
Still stuck? Contact StoreFeeder support with your account name, the DAVE feature you were using, the page you were on, and any Error reference shown on screen. If you think you should have Insights Pro but see the locked badge, tell us that too.
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